Old school friends Tom and Alex took a food orientated trip to the states and fell in love with the downtown burger joints of Miami that pair sustainably, locally sourced burgers and beers with an industrial, raw edginess. They started plotting how they could recreate something similar in London.
They headed back to London and launched SoBe Burger, an acronym for South Beach, as a residency at London Fields Brewery in 2018. Inspired by the farm-to-table burger joints of Miami, SoBe Burger source the very best British produce to deliver the ultimate burger experience.
We came across them in early 2021 and knew immediately that we wanted to get their burgers to more people. We worked closely with them to develop their menu and roll it out across the country. Now it’s available in over 200+ delivery locations and in five dine-in sites – with even more on the way.
