We’re excited to announce our two-year partnership with Netflix, where we will be bringing their top shows to life through branded food menus. The partnership will see us create menus for key titles, including Squid Game, Bridgerton and Stranger Things, and deliver them through our network of 300+ UK kitchens.
It’s the next step in our mission to bring original food to more tables, and, most importantly, delivers on our belief that we can add an IRL experience to digital content. For too long, truly exciting food experiences have been limited to city centre, available only to those who happen to live nearby and are willing to brave the queues.
With our model, more people can be part of the experience
With our model, more people can be part of the experience – and you don’t even need to leave your house.
Our aim is enhance fans experience of watching the shows. Our culinary development team starts by creating a menu that is inspired by the show and then our brand team gets to work on creating unique packaging to expand the universe. Our operations team then gets to work training our franchise kitchens on the new menu and we do all the behind-the-scenes work of ingredient sourcing, supply chain set-up and getting systems live. And then we go live!
Overnight, the new menu is available in over 100 locations to coincide with the launch of a new show.
To kick things off, we’re launching with Korean fried chicken menu inspired by Netflix’s most popular show, Squid Game. The menu launched on Boxing Day in 100 locations on Just Eat and is already received tens of thousands of orders and rave reviews. The key for us is that we are not creating a gimmick menu – we’re creating truly good food inspired by shows you already love.
“This partnership represents the perfect opportunity to fulfil our mission of bridging the gap between the digital world of creators and fans and the more analogue world of hospitality”
We’re in a unique position where we can develop an original menu, rapidly distribute it across our network of kitchens and handle all operations through our technology. Just like streaming platforms, we can essentially be everywhere, all at once, reaching consumers at home. We provide a new way for brands to delight their fans. We have long idolised Netflix as a business, trying to bring their model to an ailing industry, so we’re incredibly excited to be partnering with them in this way.”
Dan Warne, Sessions Founder and CEO
